Since the takeover, we are now preparing the 5th edition of Expovina Weinschiff, developing year over year a subtle visual language that increasingly unites the maritime setting with Expovina’s key visual element: the legendary cork bearing the Expovina logo.

Following the pandemic, PS.Partners reimagined the event’s visuals by moving beyond the classic floating cork motif. A new, iconic composition was introduced, blending the atmosphere of the boats on Lake Zurich with strong, contemporary imagery that signals continuity, renewal, and celebration. Each edition refines this visual dialogue further, reinforcing recognition while evolving the brand.

Alongside the main visuals, PS.Partners developed additional logos and pictograms for new formats such as the Klubschiff, ensuring clear navigation, strong branding, and regulatory compliance.

Founded over 70 years ago, Expovina Weinschiff is the largest wine fair on boats, welcoming more than 160 wineries and traders, presenting over 4,000 wines, and attracting more than 50,000 visitors each year on the vessels of the Zurich Lake fleet.