Start-up – Scaling – Merger & Aquisition
the mo’ project
…about being employee #1!
THE CHALLENGE
In 2010 Mocoffee was founded as a spin-off of the Monodor Group with the aim to establish a structure enabling a full restructuring of the group and the development of a new and international business model. By developing this from scratch, closing with the past and leveraging the existing assets, Mocoffee inherited the vast experience of the Monodor Group in the coffee capsule business. A strong dual branding strategy in the B2B and B2C segments successfully led to the sale of Mocoffee to the renown Brazilian companies wine.com.br and Tristao.
” 5 Five Year Anniversary Mocoffee AG ” – 2015
Highlights
From 2010 to 2016 Mocoffee went through many highlights, some of them reflected in our collection of web banners during this period.
Pictures: Photos by courtesy of Emmanuel Allaire (Paris)
Other Sources: www.mocoffee.com; www.wine.com.br, www.tristao.com
Project Details
Project Monodor Group
Date March 2010 – ongoing
Skills Startup Spin Off, Rebranding, Restructuring, New Business Model
View mocoffee.com
Let’s Start Something new
Say Hello!
“Remember to celebrate milestones as you prepare for the road ahead.” -Nelson Mandela
PASCAL SCHLITTLER
MARKETING SERVICES
WAMPFLENSTR. 18 - 8706 MEILEN (SWITZERLAND)
+41 79 407 70 00
© 2019 - PS Marketing Services
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PASCAL SCHLITTLER MARKETING SERVICES
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Pascal Schlittler
Zurich, 08/2019
pascalschlittler.com
Owner: Pascal Schlittler
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Pascal Schlittler
Zurich, 08/2019
pascalschlittler.com
Owner: Pascal Schlittler